What is the concept of cross merchandising?

Cross merchandising refers to the practice of using multiple products from different departments to create displays that encourage customer interaction and increase sales. This strategy leverages the idea that by placing complementary products together, customers are more likely to consider additional purchases. For example, placing pasta next to sauces and cheese in a grocery store not only highlights the relationship between these items but also creates a cohesive shopping experience.

This approach can enhance the visibility of products that customers might not typically consider buying together, thereby promoting impulse buying. It fosters an engaging shopping environment and can improve inventory turnover by encouraging customers to buy a wider variety of items.