What methods does Publix use to attract and retain customers?

The correct answer focuses on the various strategies that Publix employs to enhance customer attraction and retention. Loyalty programs are particularly effective because they reward repeat customers, encouraging them to choose Publix over competitors for their shopping needs. Promotions play a significant role as well, offering customers discounts and specials that create a sense of urgency and incentivize purchases. Additionally, exceptional customer service is a hallmark of Publix's brand identity, as positive shopping experiences can lead to higher customer satisfaction and loyalty.

In contrast, limiting delivery to weekends would likely frustrate customers who seek convenience and flexibility in their shopping experience. Increasing product prices could deter customers, especially if they perceive the value of the products as being compromised compared to competitors. Relying solely on social media for advertising can also be ineffective, as it would miss out on other valuable marketing channels that reach different demographics and preferences of customers. Thus, the combination of loyalty programs, promotions, and exceptional customer service represents a comprehensive approach to customer retention that aligns with Publix's values and objectives.