Which merchandising technique focuses on the visual appeal created by colors or patterns?

The correct answer is framing. This merchandising technique is centered around creating a visual appeal that draws attention to specific products or areas within a store. Framing involves using colors, patterns, or even physical displays to create a sense of focus and organization, effectively highlighting certain items and encouraging customers to engage with them.

When colors or patterns are utilized thoughtfully in framing, they can enhance the overall aesthetic of a merchandising display, create a sense of cohesion, and evoke specific emotions or reactions from customers, making the shopping experience more pleasant and inviting.

While harmony, contrast, and grouping also play significant roles in merchandising strategies, they serve different purposes. Harmony focuses on creating a pleasing arrangement of elements, contrast emphasizes differences to draw attention, and grouping organizes products in a way that makes intuitive sense to customers. Each technique is important, but framing specifically concentrates on using visual elements to create an attractive and engaging experience.