Which principle emphasizes maintaining composure under pressure in retail?

The principle that emphasizes maintaining composure under pressure in retail is CALM. This concept is crucial in a fast-paced retail environment where situations can escalate quickly. Remaining calm allows an assistant store manager to think clearly, make sound decisions, and effectively communicate with team members and customers.

Being calm helps to defuse tense situations, thereby fostering a positive atmosphere within the store. It enhances problem-solving abilities and can influence how both employees and customers perceive the management of the store.

While other principles might focus on different aspects of customer service or personal interactions, CALM specifically addresses the ability to maintain evenness and poise, particularly when faced with challenges. This is essential for efficient store management and for handling customer inquiries and complaints.