Which term refers to the guide used for managing specialty products?

The term that specifically refers to the guide used for managing specialty products is the Specialties Product Management Guide. This guide is designed to help managers focus on the unique aspects of specialty products, which may require different handling, marketing strategies, inventory considerations, and customer service approaches compared to standard products. It provides detailed insights into effectively managing inventory, pricing, and promotion of these specialized items, ensuring they align with customer expectations and store standards.

This guide is essential because specialty products often have different supply chains, shelf-life considerations, and customer appeal. Having a dedicated guide allows managers to align their strategies specifically to the nuances of these products, facilitating improved operational efficiency and customer satisfaction. Thus, understanding and utilizing the Specialties Product Management Guide is crucial for anyone tasked with overseeing specialty product management.